You buy life insurance because this is the best way to protect your loved ones. It is financial decision ... type. That is an emotional decision ... sort of. It's about love and attention and the future ... the most definite.

However, millions of people buy life insurance every year for reasons that are often difficult to disclose. At the same time, the reason is simple and clear. That's the thing about life insurance. The idea might be simple, but the reason behind it cut inside, to our core - almost to the instinctive level.

In his heart, if you are like most people, you buy life insurance because of six very good reasons.

  • Life insurance is about caring for loved ones.

It's about fulfilling responsibility and keeping promises. You see your decision to buy life insurance from your family's point of view, not yours. You see life insurance as a tool that protects your partners and children from potentially destructive financial losses that can be generated if you die before their time.

  • Life insurance is for life.

This is not about you. You know that, should something happen to you, life insurance that you have bought is to protect and provide financial assistance for those who have to continue without you. It's about them.

  • Life insurance is an expression of love and attention.

Because you care about your family, you want to ensure financial security for family members if you suddenly don't exist to provide it.

If you die, the results will help you keep the promise you make to people who are important to you.

By protecting their financial future, you allow your loved ones to maintain their lifestyle, if something unexpected must happen to you.

  • Life insurance buys time and option.

Too often, when breadwinners die, survivors are forced to make difficult and dramatic decisions - and to do it quickly. They must make decisions when they may not be emotionally in a position to make a good choice. Life insurance gives good opportunities to adjust over time rather than having to move to a streamline or find a new job immediately.

Your life insurance provides your family choices by providing benefits to help pay off debts, to help meet housing payments and sustainable living costs, to help fund college education for your children or grandchildren, and more.

  • Life insurance provides cash when needed mostly.

Your life insurance policy can provide the amount of money specified at the time of the right needs. After your death, your family can be convinced that the amount you choose - maybe hundreds of thousands of dollars, maybe even millions - will be there soon. And the benefits of death are generally not subject to federal income tax. For example, the $ 500,000 policy provides $ 500,000 death rewards.

If you are not fully convinced that your coverage is in line with your family's needs, please contact your New York life agent. When you meet, you will work together to determine how much coverage you need, review the product and policy what is right for you, and review the cost comparison.